History of Black Friday
The unofficial holiday, black Friday marks the beginning of the holiday shopping season and has gone through many changes over the years. Large department stores such as Macy’s and Nordstrom put on a thanksgiving parade to launch their holiday advertising campaign. The majority of people then took to the stores the day following thanksgiving to get their shopping done as they had the day off and could get the newest products.
The term itself is to be coined by Philadelphia police officers for traffic accidents that occurred on Fridays, due to increased congestion from holiday shoppers. The phrase was adopted by retailers and became synonymous with post-Thanksgiving shopping.
When we think about Black Friday, we often associate it with just deals but it’s so much more than that. Black Friday has become a family event full of traditions like getting premium coffee together as a family before they crowd into stores looking for additional discounts. Maybe, jumping from box store to grocery store after the buy-one-get-one deals or even creating a list of retailers average discounts. Current customers still value conventional shopping and will find amazing deals during this annual event.
Since 2005, Black Friday has been the busiest shopping day in the United States with some businesses reliant on the day to make a profit. Businesses have gone to great lengths to give amazing deals and drive revenue. However, recently with a shift towards online, Seattle-based amazon created their version of Black Friday. In the middle of summer, “Prime Day” is Amazon Black Friday where they offer discounts on millions of items and the convenient shopping experience of not leaving the comfort of your home.